But for a long time, I thought I was going to be a neurosurgeon.
Yep — full scrubs, brain surgery, the works.
Halfway through Grade 10, I realised I needed science to apply for med school… and I hadn’t taken it. So I caught up three years of science in 1.5, hit a 90+ average, and was fully on track — until anxiety hit me like a truck during finals. I didn’t get the score I needed.
It was a hard pivot moment, but I followed what felt right.
I got accepted into psychology and genuinely fell in love with it.
People, patterns, behaviour, decision-making — it was everything I was curious about, and I wanted to understand it all.
So I went all in:
→ Honours in Psychology
→ Master’s in Program Evaluation
→ And then… back to design — but this time with a way deeper toolbox.
Because the thing is: websites aren’t just about how you look online.
They’re about how people feel when they land on your page.
What makes them pause. What makes them trust you. What makes them buy.
So no, I didn’t end up in an operating theatre.
But I do use everything I’ve learned — about people, behaviour, decision-making, and communication — to help creatives like you build brands that feel like home and sell like hell.
And I do it all through strategic design, bold templates, and tools that give you back your time, your voice, and your confidence.
This work isn’t just what I do. It’s who I am.
And I wouldn’t trade it for anything.
I get it. I was once stuck in that same cycle, wondering if burnout was just the price of admission to this whole creative career dream.
Ever read those inspirational quotes and think, “Sure, but you haven’t seen my to-do list”? We keep it real. Brutally, beautifully real. No jargon, no buzzwords, unless we’re making fun of them. We’re the voice in your head that says, “Yep, today was a dumpster fire,” but also reminds you, “Hey, at least you remembered to take the bins out.”
Behind every sleek, professional email is a person who forgot to switch off their caps lock at least once. We champion the human side of entrepreneurship & remind you that it's okay to be both a work in progress and a masterpiece—especially before your first coffee.
Picture us as the friend who tells you there’s spinach in your teeth, but in business. We’re all about clear, upfront communication, like openly admitting we sometimes use Google to understand our own business analytics. No smoke, no mirrors, just real talk and maybe a few PG jokes.
Think of the last time something didn’t go as planned—like accidentally screen-sharing your guilty pleasure playlist in a meeting or accidentally waving as someone who wasn't waving at you. Our embrace of the awkward translates into a fearless approach to design. We’re not afraid to try new things, push boundaries, or think outside the box. So, your business won't just follow best practices but set new standards.