I'm Nicole
A designer who went 3 years without her own website
Not because I didn't know how. Because I kept waiting for perfect.
Perfect copy. Perfect photos. Perfect moment.
Meanwhile, I was fully booked building sites for clients that were converting - but couldn't launch my own.
That experience shaped how Nicxle Creative Studio works.
For a long time, I thought I was going to be a neurosurgeon.
Yep — full scrubs, brain surgery, the works.
Halfway through Grade 10, I realised I needed science to apply for med school… and I hadn't taken it. So I caught up three years of science in 1.5, hit a 90+ average, and was fully on track — until anxiety hit me like a truck during finals. I didn't get the score I needed.
It was a hard pivot moment, but I followed what felt right.
I got accepted into psychology and genuinely fell in love with it. People, patterns, behaviour, decision-making — it was everything I was curious about, and I wanted to understand it all.
So I went all in:
→ Honours in Psychology
→ Master's in Program Evaluation
→ And then… back to design — but this time with a way deeper toolbox.
That psychology and programme evaluation training? It's not just credentials on a page. It's why I understand what makes people trust, what creates hesitation, what drives action. I don't just design websites that look good - I design them based on how your ideal client's brain actually makes decisions.
So no, I didn't end up in an operating theatre.
But I do use everything I learned about psychology, behavior, and decision-making to build websites that convert. Not just websites that look professional - websites that guide people toward the decision you want them to make.
Strategy first. Aesthetics second. Always.
So... Yes I know what keeps You stuck
The perfectionism. The endless tweaking. Using "not ready" as permission to stay invisible.
I see it constantly with the entrepreneurs I work with. You know what you do. You know who you serve. Your offers work. But you keep finding reasons why your website isn't quite there yet.
Another rewrite. Another font choice. Another round of feedback from people who aren't even your ideal client.
My one-day model forces decisions and eliminates stalling. Not because I'm rushing - because I know "almost ready" can stretch into years if you let it.
Beyond
{ websites }
When I'm not building websites, I'm reading something that has nothing to do with business, attempting a new recipe, or walking the dogs while pretending I'm not completely on edge that they're about to lose their entire minds over a stranger's dog across the street.
To be fair, I'm usually on edge about something - my brain doesn't really do 'off.' For a long time that meant working 24/7 and saying yes to everything, because apparently that felt safer than sitting still. Turns out chronic people-pleasing is exhausting and my therapist has been right about that since *approximately* our third session.
I'm a work in progress. These days I'm trying to actually take the walk, finish the book, pour the Cab Franc, and let that be enough. Most of the time, it is. The websites still get built. The clients still get results. Turns out rest isn't the enemy of good work - it might actually be the point.
