Confession: My full website still isn’t live.
Reality check: I’ve signed new clients, sold products, sent proposals, and booked a collab—all without it.
That’s not a flex. It’s a reframe.
Because somewhere along the way, we were taught:
→ “You have to launch your website before you can get clients.”
→ “You need to have the full brand suite ready before you can be taken seriously.”
→ “You need to do it right—or don’t do it at all.”
And that? Is absolute trash advice.
The Messy Middle Is Where the Magic Happens
I wish someone had told me this sooner.
✨ People don’t hire you because your About page is flawless.
✨ They don’t buy from you because your site loads in 0.4 seconds.
✨ They don’t collaborate with you because your font choice screams “premium.”
They work with you because:
- You’re clear on what you offer
- You make them feel seen
- You show up with something they actually need
No fancy homepage required.
Done Isn’t Always Better Than Perfect.
But Started? That’s where the power is.
I’m building my business in real-time.
I’m testing, tweaking, refining as I go.
And the fact that I’ve signed clients before the “official” relaunch just proves that you don’t need a picture-perfect digital storefront—you need a clear-ass offer and the guts to share it.
And honestly?
Owning your sh*t before it’s polished is the ultimate confidence move.
If You’re Waiting to Launch…
Stop. Start sharing instead.
Because the world doesn’t need another “launch” that took 6 months and gave you a nervous breakdown.
It needs entrepreneurs who are willing to say:
“I’m building this in real time. It’s not perfect. But it’s powerful & it will help you. Wanna come with me?”
TL;DR:
- I haven’t launched my full site.
- I’ve still made sales.
- You can too.
- Don’t let perfection be the reason you stay invisible.
And when you are ready for that strategic, stunning site that grows with you? I’m launching templates for that soon.
But, I’m not about to leave you hanging with inspiration and no action plan.
That’s why I created the Website Blueprint Builder — your roadmap to a strategic site that converts (even if it’s not perfect yet).
For just $26, you’ll get the exact framework I use with my clients to clarify their messaging, structure their site, and start making sales… BEFORE everything is picture-perfect.
(And yes, price goes up May 1st, so now’s the time.)
No more staring at a blank screen wondering what the hell to write. No more second-guessing your structure. No more website shame.
Just clarity, confidence, and your next client.
GRAB THE WEBSITE BLUEPRINT BUILDER
🖤
Nicole
P.S. The irony that I’m talking about websites while admitting my own site isn’t done isn’t lost on me. But that’s exactly the point—we’re all works in progress. Let’s embrace it.
COMMENTS +
SHARE