Not because I didn’t know how - but because I kept waiting for it to feel right.
In the meantime, I was building websites & systems for other people that were clearer, stronger, and actually worked… while my business was left on read, constantly.
That experience taught me something most people don’t talk about:
It’s not about having more ideas.
It’s about putting them together in a way that actually lands.
I have a Psychology Honours degree and a Master's in Programme Evaluation — the academic discipline of assessing whether something actually produces its intended outcome. Not how it looks. What it achieves.
That training is why I see what most designers miss & integrate services for the whole business.
Now I design digital experiences for people who are already showing up online - but need something behind it that finally reflects where they’re at.