You’ve built the expertise and the proof.
Now you need more than another specialist solving one isolated piece. NCS helps established founders decide what’s next - and turn it into offers, messaging, brands, websites, marketing and launches that work together and earn their keep.
Ready to make moves (& money)?
Hundreds of sales pages, customer journeys, launches, pivots, rebrands, and founder existential crises lovingly untangled.
120+ brands. 80+ websites. $500k+ client revenue in a year.
People are reading your homepage, liking your vibe, following your account - and then quietly leaving, still not sure what to do next. That's not a visibility problem.
That's a friction problem. And every second of that hesitation is costing you money.
The fix is completely different depending on which one you have - which is exactly what the WTF Audit is for.
Which means I’ve learned something:
You probably think you have a visibility problem
Work with me
(THe Friction Framework™)
Find what’s causing the “-ish.”
01
Remove what’s Creating the “-ish.”
02
Build beyond
the “-ish.”
03
Fix it
Scale it
Find it
WTF Audit
(Where's The Friction?) · $297
Not sure what’s wrong? Start here.
I’ll audit your website, messaging, offers and customer journey to uncover exactly what’s getting in the way - and what to fix first. Because guessing is expensive. And random acts of marketing are even more expensive.
VIP Days
One day. One focus.
A full day focused on one of 4 key areas in your business.
Website Day: website tweaks & updates
Sales Page Day: Long-form sales page in a day.
Content Day: Copywriting & design for email, socials, blogs - you name it!
Funnel Day: full funnel build from click to sale.
Fix it
Scale it
Find it
Go Live Week
Choose your path
Website Edition: A strategic website built and launched in one focused week.
Brand & Website Edition: A complete brand and website transformation in one focused week.
& a business you're finally proud to share.
Evolution Retainer
For growing businesses
For businesses that have outgrown quick fixes. Because eventually the challenge isn’t getting more clients. It’s building a business that can support them.
Custom projects and strategic retainers for founders navigating multiple offers, bigger goals, more complexity & new stages of growth.
Fix it
Scale it
Find it
Trusted By
Most designers make things prettier. I make them easier to understand.
My job is to figure out what’s getting in the way and remove it. The design just happens to be one of the tools. Most designers focus on how it looks. Most strategists focus on how it works. I care about both.
Why work with me?
Free Guide
Chilli Template - $397
The Messaging Lab
People are finding your business. They’re Just not emotionally connecting fast enough to buy. - find out why.
For the founder who's been "almost ready" to fix their website for longer than they'd like to admit.
A psychology-first messaging system for the woman whose content is good but whose conversion still isn't.
I'm Nicole
Strategic Brand & Website Designer. Professional overthinker. Recovering perfectionist. Serial “there’s a better way to do this” person.
After building 120+ brands and 80+ websites, I’ve realised something:
You’re probably not struggling because you’re bad at what you do. You’re struggling because you’re too close to it. You know your offers. You know your process. You know your industry. So well, in fact, that you’re accidentally leaving everyone else behind.
That’s where I come in.
I spot the things that have become invisible to you.
The messaging that’s making people hesitate. The website that’s answering the wrong questions. The offer that’s brilliant - but buried under three layers of unnecessary complexity. The customer journey that’s quietly leaking sales.
The stuff that makes people say:
“This looks amazing” …and then leave without buying.
That’s my thing. I find the friction. Then we fix it.
And when we’re done? Your business becomes easier to understand, easier to buy from, and a whole lot easier to grow.
Your business probably doesn’t need another overhaul. It just needs less “-ish.”
Let’s figure out what’s getting in the way
